Friday, February 20, 2009

The Risk Associated With On-Line Business Opportunities

Part of the problem with trying to make money on-line is there are so many business opportunities that sound too good to be true and the only way to see if they actually work is to break open your wallet and pull out the credit card and take a chance.

By the time you’ve figured out that this is not the optimum opportunity, or that the company you have connected with is les than honorable, someone has already billed your credit card (sometimes twice) and they are nowhere to be found. It’s enough to make even a priest swear for the frustration you’ve endured.

After awhile, you sit back and learn from these lessons. One thing I’ve learned is that life is short. It’s too short to spend crabbing about the money you let slip away. One guy I knew once said, “I can always make more money. But I can’t make more time.” The best you can do is let it go and move on. As they say, sometimes you’re the windshield; sometimes you’re the bug.

Another thing I learned from a good friend was how to make decisions that involved a little risk. Risk is okay if everything goes just like you planned it, but that doesn’t always happen. Think about the last time you took a financial risk. If the risk had paid off, you’d be congratulating yourself on how wise you were and how your business savvy is the thing books are written about. And you’d have the car, the house, the vacations and experience to prove it. All your friends would be asking you for advice (as well as a loan for this, that, or the other) and you’d be feeling pretty good.

What happened? You took a risk, made a decision and you lost a little bit of money. Okay. Go back to paragraph three and as they say, “Cry me a river, build a bridge, and get over it.” Move onward rather than staying in the same place beating yourself up over a small financial misstep. If the worst thing that happened is you lost a little bit of money (or a lot of money), but you’re still above the grass and you didn’t lose any limbs in the process, you’re doing pretty good. One of my mentors essentially told me, “When you’re making a decision one way or another (say, whether to invest or not to invest), figure out the worst possible thing that can happen if you do the one thing. If you can live with that, then the decision to do that one thing is not all that bad a decision.”

Now this may sound easy, and sometimes it is easier to say it than to live it out. I have made major decisions about buying or selling a house, moving from one city to another, whether to take one job or another, and although it seemed like I was clueless at the time, I was able to rest in the knowledge that I could live with the worst possible scenario in the last twelve years.

There is one last thing about risk. Think about sitting on your porch as an old man or old woman thinking, “I could’ve done ___, but I was afraid to take a risk.” This is the final principle I use when I make a decision that has inherent risk. I knew a friend in the Royal Air Force that tried out for the SAS, the Special Air Service. This is the equivalent to our Navy Seals. The training is intense both physically as well as emotionally. He was already established in his career field and I, as a young US Airman in the US Air Force, asked him why he would go through the entire struggle to attain something like that. His response was that he didn’t want to end up on his front porch thinking, “I could have done this, but there was too much risk and I was afraid to try.”

Whenever I am afraid to make a certain decision because of the risk involved, I think of that guy. And I use the principles I already discussed and move forward.
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